Pinkmas is the annual holiday sales event for small business located in Fayetteville, AR. As lead designer I worked closely with store owner and visionary Maggie Owens, to create a logo, color palette hand drawn icons, hand painted shopping bags, gift cards and larger than life installation pieces to bring the fantasy to life. Each hand drawn element was extended into digital, print and email marketing to promote the event. The artisanal element from sticker sheets, archways and tissue paper created a magical yet approachable holiday world for customers to enjoy.
T-shirt design I created for Presley Paige staff and Balloon Team
